Marvel spent a month creating varient covers for their comic books that were inspired by legendary album artwork from famous bands. This one, the one I bought today, was tied in to the "News of the World" artwork. If you can find one, get it. It's proven to have been a popular seller.
Matt, this came out within the last month or so. I paid $5 for it which is a bit more expensive than what new comics usually cost as it is a varient cover.