There's talent in his music, at least in my opinion. But the guy is just starting, he got a lot to prove.
It's not even fair for him to be compared with Freddie. Freddie is a music/rock God!
But it seems Brian really like him! link
I have no faith whatsoever. It's over-the-top without the quality to justify that; his voice is not nearly good enough to pull off the Mercury-immitations he is going through, and his first album is full of dull glam-rocked disco-songs.
In all, I'd describe him as Liberace meets Robbie Williams. And no, that is not good.