Coca-Cola launches low-carb soda
The Coca-Cola Co. launched its newest drink, Coca-Cola C2, on Monday.
The Atlanta-based beverage giant introduced the soda at an event in Los Angeles that featured appearances by celebrities Paula Abdul and Ryan Seacrest. The company also shared marketing plans for the new drink, which has half the carbohydrates, calories and sugar of regular cola.
Coke's marketing push will include a television commercial that will debut during the finals of the popular reality television series "American Idol" on FOX on Tuesday and Wednesday. The ad uses the Rolling Stones' classic rock hit "You Can't Always Get What You Want." A second ad, featuring "I Want to Break Free" by the rock band Queen will hit the air in July. "Both ads show people enjoying spontaneous, liberating moments in life, representing the freedom to enjoy a cola with fewer carbs and calories without compromising on taste," Coke (NYSE: KO) officials said.
I knew this would happen. This whole carb-free lifestyle nonsense has gotten way out of control. Everywhere you go, there's burgers without buns, and strange salad varieties. (Wendy's has one with oranges in it for God's sake! Oranges!)
I say we all band together and help save the carbohydrate industry which is surely suffering from this most dreadful boycott!
Remember the part about having four great individual songwriters? It holds true all these years later, but in advertising form. Once this Coke ad hits, all four members will have ads out there using their songs.
Brian- WWRY (Pepsi)
Roger- IILWMC (Jaguar)
John- IWTBF (Coke)
Freddie- WATC (Viagra)
"Both ads show people enjoying spontaneous, liberating moments in life, representing the freedom to enjoy a cola with fewer carbs and calories without compromising on taste,"
Damn them. They stole my mantra.
First of all, if you are avoiding carbs, you're avoiding a major food group. And you have to have those to remain healthy and secondly, diets suck. And to keep this post Queen related, I think it is funny that everyone is represented for ads singwise.
Well at least the commercials lately are using more obscure songs. The will be the first time most people in the US have heard "I Want To Break Free".
I think it would be hilarious if some of the diet ads starting using "Fat Bottomed Girls" though :)
Is the Dr. Phil diet stuff all low-carb based too? Does anyone else find it interesting how he can sell diet products yet is fat himself?
As far as Queen used in advertisement, no problem. But I am one of the many that is not cool with the low-carb craze. As someone already said, those who are on this diet are cutting out a major food group. I personally think it's the equivalent of starving oneself. Depriving yourself of something just because society tells you you're too fat and you can't eat ANYTHING good - that's horrible!
one must keep the carb thing in perspective
in the soda's case its about 1/2 the sugar-- and sugar in great quantities is not a good thing...
just as with protien there are good carbs and bad carbs--
my cardiologist put me on the south beach diet-- so i forgo certain things-- like flour, sugar, full fat dairy--
i have lost 37 pounds-- my blood pressure is lower and my cholesterhol is considerably lower--and my meds have been cut in half as my improvement continues....
what did i do?? why i cut out most carbs... imagine that :-))