Daryl Brewster, a finalist for worst CEO of the year last year, has left the building for “personal reasons.”
This is no surprise. After Krispy Kreme's stock had leaped 20% in the wake of the headline of a narrowing loss, the only reason the loss narrowed was a halving of general and administrative costs while sales, free cash flow and cash continued to crumble.
Chairman James Morgan now slides into the top spot, and according to the company: “This is not an interim appointment, and it is anticipated that he will serve as President and Chief Executive Officer for the foreseeable future.”
“Not interim” and “foreseeable future” are somewhat incongruous. Why say one along with the other? My guess, given Morgan’s investment banking background, his goal is to put the company out of its misery one way or the other, either via a distress sale or some other, uh, not-so-sugar-coated action.
I will miss those Krispy Kremes.